SaaS Boss Podcast

This is a recording of the live training that was live streamed to SaaS Boss community. To access video version of this session and get notified about future training sessions like these, request access here: https://www.facebook.com/groups/saasboss   Scott Sambucci is the Founder & CEO at SalesQualia, a sales coaching company that helps B2B Startups to …

Patrick Campbell is the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies. ProfitWell also provides free turnkey subscription financial metrics for over twenty thousand companies. Prior to ProfitWell, Patrick lead Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US …

  Ever thought about organizing an online summit for your SaaS? Listen to this episode where I’ll share why hosting an online summit is one of the smartest growth strategies for SaaS companies to: – increase connections with INDUSTRY LEADERS – build profitable PARTNERSHIPS with other companies – generate a year’s worth of CONTENT – …

Today I interview Sarah Hatter and we talk about creating an excellent customer support experience for your SaaS product.  Sarah is the founder and CEO of CoSupport, a business that has helped over 200 companies create excellent customer support experiences since 2011.  She’s also the organizer of the ElevateCX conference AND the best-selling author of The Customer Support Handbook.    Show …

Today I interview Val Geisler and we talk about the impact of customer churn on your SaaS business. Val Geisler is the founder and CEO (that’s Chief Email Officer for the rest of you nerds out there) of Fix My Churn. With an obsession for customer communication, Val spent over a decade inside companies from …

Today I interview Cynthia Del’Aria and we talk about leadership in the SaaS world. Cynthia helps business owners turn their idea for an app, custom software, subscription product, or website into higher profit with higher margins. Her career spans nearly 25 years, and includes development skills in the full web stack, as well as the …

Today I interview Dekker Fraser and we talk about Go-to-Market strategies for SaaS startups. Dekker is a veteran Silicon Valley marketer who worked for many tech companies including Sony PlayStation, Google-backed Rocket Lawyer, and venture-backed Webgility. He holds an MBA in marketing from the Kellogg School of Management. Dekker was also a Division Director in …

Today I interview Anna Talerico about the business of SaaS and the systems that every SaaS company needs to have in place to accelerate growth. Anna helps to build and scale technology companies. She is focused on go-to-market, people, culture, and creating significant enterprise value. The importance of the 4Ps process in solving SaaS business …

Today I interview Adriana Tica about content marketing for SaaS companies. Adriana Tica is an expert marketer and copywriter, with 10 years in the field, most of which were spent marketing tech companies. She is the CEO of Idunn, a digital marketing agency that helps SaaS clients all over the world with copywriting, social media …

On this episode of the podcast I interview Lolita Carrico about marketing growth strategies for SaaS companies. Lolita is a marketing strategy and business development consultant to leading SaaS, Fintech, Biotech and Digital Media brands.     Show Notes   How Lolita started working with tech and startup companies She started marketing with the company …

Today I interview Marc McDougall to discuss how SaaS companies can come on top after the downturn. Marc helps B2B SaaS companies book more demos & trials by optimizing their site for conversions.     Show Notes How Mark started working as a SaaS consultant He was initially working at General Electric and he wanted …

On this episode of the podcast I interview Alex Theuma, the founder of SaaStock, the first and leading conference dedicated to SaaS companies in Europe. We discuss the effect of COVID-19 on SaaS companies, the future of online events and how SaaS companies can successfully pivot their businesses.   Show Notes How Alex started SaaStock …