Scaling Service Businesses Beyond the Chaos

I help trades and blue-collar business owners grow profitable, well-run companies, not by chasing more leads, but by fixing what’s broken behind the scenes.

Why Your Business Needs More Than Just Great Service

You’re good at what you do, whether that’s remodeling homes, running crews, or delivering top-notch service.

But the real challenge?
Keeping the business running when you’re not the one holding the wrench.

I’m Natalie Luneva, and for the last 15 years I’ve helped companies scale from scattered to systemized. From 6 to 30+ locations. From chaos to growth. From solo to CEO.

Today, I work with local service business owners who’ve cracked the marketing code, and are now hitting growth ceilings because the business side can’t keep up.

Who I Help

You’re in the right place if:

You run a service or trades business doing $500K–$10M/year
Your marketing is working, but ops, payments, or team issues are slowing you down
You’re stuck in the middle of everything: quotes, scheduling, invoicing, collections, hiring
You want to grow, but the systems aren’t there yet

You don’t need another campaign.
You need a business that works behind the scenes.

What I Do

1:1 Strategic Coaching

I work with founders and operators to identify bottlenecks, design smarter workflows, and implement systems that bring clarity, cash flow, and capacity.

Mastermind Groups

I run invite-only masterminds for growth-stage trades companies. Share what’s working, learn from peers, and build the kind of company that doesn’t break when you grow.

Done-With-You Ops Support (via DepositFix)

Through my company DepositFix, we help you automate invoicing, payments, follow-ups, and back-office processes, integrating seamlessly with your CRM and QuickBooks.

About Me

I started in 2011 as a one-woman marketing team for a local company, helping it grow from 6 to 30+ locations in 5 years. I’ve since worked with hundreds of local and national businesses across industries, leading both marketing and operations from the inside.

What I learned along the way? Marketing can open the floodgates, but if your systems, team, and back office aren’t ready, that growth will break the business instead of scaling it.

That’s why I now focus on what happens after the lead comes in.
The strategy. The systems. The team. The transformation from operator… to CEO.