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I help trades and blue-collar business owners grow profitable, well-run companies, not by chasing more leads, but by fixing what’s broken behind the scenes.
You’re good at what you do, whether that’s remodeling homes, running crews, or delivering top-notch service.
But the real challenge?
Keeping the business running when you’re not the one holding the wrench.
I’m Natalie Luneva, and for the last 15 years I’ve helped companies scale from scattered to systemized. From 6 to 30+ locations. From chaos to growth. From solo to CEO.
Today, I work with local service business owners who’ve cracked the marketing code, and are now hitting growth ceilings because the business side can’t keep up.
You’re in the right place if:
You don’t need another campaign.
You need a business that works behind the scenes.
I work with founders and operators to identify bottlenecks, design smarter workflows, and implement systems that bring clarity, cash flow, and capacity.
I run invite-only masterminds for growth-stage trades companies. Share what’s working, learn from peers, and build the kind of company that doesn’t break when you grow.
Through my company DepositFix, we help you automate invoicing, payments, follow-ups, and back-office processes, integrating seamlessly with your CRM and QuickBooks.
I started in 2011 as a one-woman marketing team for a local company, helping it grow from 6 to 30+ locations in 5 years. I’ve since worked with hundreds of local and national businesses across industries, leading both marketing and operations from the inside.
What I learned along the way? Marketing can open the floodgates, but if your systems, team, and back office aren’t ready, that growth will break the business instead of scaling it.
That’s why I now focus on what happens after the lead comes in.
The strategy. The systems. The team. The transformation from operator… to CEO.
CEO & Co-founder
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Whether you’re growing past $500K or already doing $5M+, the real leverage isn’t in running faster. It’s in fixing what breaks at scale.
Streamline your operations
Win better, higher-paying clients
Learn from successful blue-collar businesses
Business Growth Coach for Local Service Owners
With 10+ years in marketing and operations, Natalie helps blue-collar business owners unlock profit through smart systems, strategy, and clarity. She’s guided 100+ companies to streamline, scale, and grow with confidence.
👉 Book a free 30-minute call to uncover your biggest growth opportunities.