Natalie Luneva
Business broker and exit planning advisor helping founders turn growing companies into sellable assets.
I’ve spent 15+ years helping companies grow. Today, I help owners make their businesses transferable, less owner-dependent, and ready for a life changing exit.
The Journey
From growth to sellability
For more than 15 years, I worked hands-on with companies across marketing, operations, financials and systems to help them grow. Along the way, I founded and sold my own company—an experience that reshaped how I think about value, risk, and what actually makes a business sellable.
Today, I work with service-based business owners to improve profit quality, reduce owner dependence, and build companies that can operate—and transfer—without them.
Audit & Map
We review your processes, find bottleneck, assess your current staff.
Business Brokerage, M&A
Preparing, positioning, and advising sellers through the transaction process.
Operational Clarity
Building systems that allow the business to perform without constant owner involvement.
Profit Growth
Improving profit quality by identifying hidden cost leaks that limit cash flow.
The Journey
Projects & Passions
Elite Exit Advisors
Exit planning, valuation maximization, and business brokerage for established service businesses preparing for a future sale.
Great to Elite
A strategic framework and advisory platform focused on moving founder-dependent businesses toward scalable, transferable operations.
Un-Marketer
A practical perspective on growth that challenges traditional marketing-first thinking, focused on accountability, fundamentals, and building businesses that work without constant promotion.
DepositFix
A payments and billing platform that helps service businesses reduce friction in how they get paid and improve cash-flow visibility.
METHODOLOGY
How I Work
My work is practical and execution-focused. I don’t sell theory or motivation. I help owners see where value is leaking, what needs to change, and how to build a business that works better now and is worth more later.
In some cases, that leads to a sale. In others, it creates optionality and freedom. Both outcomes matter.
TARGET AUDIENCE
Who This Is For
I primarily work with founders of service-based businesses—including construction, home services, professional services, and agencies—who are past the early growth phase and thinking seriously about long-term value, optionality, or exit.
Build a Business Worth Buying
Whether you plan to sell in two years or ten, the work is the same: improve profit quality, reduce owner dependence, and build a company that transfers cleanly.