Natalie Luneva’s SaaS Blog
Results-focused insights and advice for helping SaaS founders grow fast
Internet challenges: 20+ tested and proven examples from SaaS companies
As a growth coach and strategic advisor for SaaS founders, I get hundreds of requests from founders to launch internet challenges/hackathons for their users. While the interest in this growth tactic is increasing, there was…
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Viral challenge: An underutilized growth tactic for your SaaS company
From the marketing perspective, a challenge is an activity that takes a fixed time to complete and takes a user from point A to point B. As a SaaS company, you might think using this…
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How and why to use podcast marketing? 7 SaaS companies advise
Hosting your own branded podcast comes with many benefits, including: Positioning yourself as a thought leader and building your personal brand Starting relations with guests – experts, potential customers, partners Reaching your guest’s network and…
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SaaS Companies That Organized Online Summits/Events: Key Takeaways
Video marketing has developed into event marketing and now encompasses a much broader scope of content formats. From live Q&As to webinars and multi-day virtual summits, you can get as creative with your video format…
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How 13 SaaS Companies Use Community Marketing to Grow
In my guest post on CustomerThink I talked about the benefits of community building and how it helps SaaS companies get a few steps ahead of their competition. To get more practical, I recently interviewed…
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Lowering your SaaS Churn Rate: The Ultimate List of Tips and Suggestions
Existing customer renewal is a high priority for 59% of SaaS companies and a medium priority for 27%. To compare, for 89% of them acquiring new users is a high priority (source). This obsession with…
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10 Books of 2020 – Recommendations by Natalie Luneva
Apparently I’ve consumed more than 100 books in 2020. Wasn’t my goal. Didn’t try hard to. It just happened. This is almost twice as many as last year. I previously shared my top 10 business…
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Virtual Summits: Why and how to host a virtual summit in 2021 for your SaaS
Virtual summits are one of the most unsaturated methods to rapidly generate leads in 2021. Just hosting 1 virtual summit event can rapidly propel your brand to the big leagues with great new partnerships, new…
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7 Deadly SaaS Copywriting Sins Killing Your Conversions + How to Fix Them ? with Helen Peatfield
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