Electrical Business Coach — Build a Profitable Electrical Company Without the Chaos

I’m Natalie Luneva, and I work with electrical contractors who have plenty of jobs coming in but are overwhelmed trying to keep the business side of things running.

If your company is doing between $1M and $10M a year and you feel buried under project scheduling, crew management, supplier delays, payroll, and constant “urgent” issues, I help you take back control. Together, we’ll put systems in place so your electrical business grows without relying on you for every decision.

You’ve Got the Projects, Now You Need a Company That Runs Without You

Most electricians I work with already have steady demand. The jobs keep coming, contracts are signed, but behind the scenes, it’s chaos.

You might be:

Juggling multiple job sites while trying to handle estimates and invoices in between

Getting pulled into every problem because your team doesn’t have clear processes

Struggling with cash flow due to delayed or missed billing

Feeling like the business would stall if you took even a week off

It doesn’t have to be this way.

How I Help Electrical Business Owners

Streamline your operations

I’ll help you set up systems for scheduling, dispatching crews, supplier coordination, and project tracking. Your electricians will know exactly what to do, when, and where, without you micromanaging.

Improve your cash flow

With my background leading operations and marketing at DepositFix, I know how to set up payment processes that actually work. We connect tools like DepositFix, QuickBooks, and Stripe, make billing seamless and get payments in faster.

Build a reliable team

Many electrical companies stall because the owner is the go-to problem solver. I’ll help you create clear roles, build accountability, and develop leaders within your business so you’re not the bottleneck.

Create repeatable systems for growth

We’ll turn your know-how into documented processes that your team can follow consistently. You will scale without burning yourself out.

Why Electrical Contractors Work With Me

For more than a decade, I’ve been helping service-based businesses organize and grow. I’ve worked inside SaaS companies, led operations and marketing at DepositFix, and coached dozens of trades business owners through the tough transition from hands-on operator to CEO.

I don’t hand you a generic “coaching plan.” I work with you directly to redesign workflows, optimize your financial systems, and step into the leadership role your company needs.

How We’ll Work Together

Step 1

The Business Health Check

We’ll review your current scheduling, dispatch, supplier management, invoicing, payment systems, and team structure to uncover bottlenecks.

Step 2

Organized Project Flow

We’ll build clear, step-by-step processes for every job, from estimate to completion, so nothing gets overlooked.

Step 3

Faster, Easier Payments

I’ll help you integrate payment tools so invoices go out automatically and payments come in without chasing.

Step 4

Build a Strong Team

We’ll create leadership roles, accountability systems, and expectations so your business runs without you solving every problem.

Step 5

Scale with Stability

With smooth systems in place, you’ll finally have the time to focus on growth and strategy instead of daily chaos.

Picture Your Electrical Business Like This…

Projects are scheduled and executed without last-minute scrambling

Invoices go out on time and payments come in promptly

Your office runs smoothly without constant interruptions

Customers are impressed with your professionalism and reliability

You have time to plan, grow, and enjoy the business you’ve built

This isn’t just a dream, it’s the reality when we work together.

Is This You?

You own an electrical contracting company doing between $1M–$10M annually

You’re great at landing projects but your operations are messy

You’re tired of being the firefighter for every issue

You’re ready to run your business like a CEO, not just a lead electrician

If that sounds like you, I’d love to help.

Let’s Build an Electrical Business That Runs Without You

You’ve already proven you can win customers and deliver quality work. Now it’s time to reclaim your time, put systems in place, and scale your electrical company without the stress.