Trades Business Coach — Scale Your Service Business Without the Chaos

Hi, I’m Natalie Luneva. I’m a trades business coach who works with owners in plumbing, construction, HVAC, electrical, and general contracting. My clients are great at marketing and getting customers, but often feel buried under quoting, scheduling, invoicing, hiring, or team management.

If you’re generating between $1M and $10M per year and stuck in the weeds, I can help you fix the chaos behind the scenes so your business runs smoothly, without you needing to oversee every single detail.

You Don’t Need More Leads, You Need a Business That Works Without You

Most of the trades professionals I work with already have the phone ringing. Jobs are there. The challenge is in the backend.

You’re probably:

Spending your day bouncing between quotes, dispatch, tech issues, and follow-ups

Constantly answering questions only you can answer

Chasing down invoices and dealing with cash flow issues

Wondering why, after all this success, you’re still the bottleneck

That’s where I come in.

Coaching for Every Type of Trades Business

While the core challenges in the trades are similar, operations, cash flow, team management, each industry has its own unique pain points. That’s why I work across multiple service-based sectors, tailoring solutions to fit the way your business runs. Here’s how I help in each area:

Construction Business Coach

If you run a construction company, project coordination, subcontractor scheduling, and budgeting can quickly spiral into chaos. As a construction business coach, I help you put project management systems in place, create clear communication flows, and ensure every job runs smoothly from bidding to final inspection.

Plumbing Business Coach

Running a plumbing company often means bouncing between emergency calls, scheduled jobs, and quoting for new work. As a plumbing business coach, I help owners streamline quoting, dispatch, and scheduling, reduce downtime, and set up automated invoicing systems so cash flow becomes predictable.

HVAC Business Coach

HVAC business owners deal with seasonal demand spikes, service contracts, and complex scheduling. As an HVAC business coach, I work with you to balance workloads year-round, create recurring revenue streams, and optimize service routes so your techs stay efficient and customers stay happy.

General Contractor Business Coach

General contractors manage multiple crews, projects, and timelines at once. As a general contractor business coach, I help you implement systems for budgeting, vendor coordination, and crew scheduling so every project stays on track without you micromanaging every step.

Electrical Business Coach

Electrical contractors juggle compliance, safety, scheduling, and materials management. As an electrical business coach, I help you standardize operations, train team leaders, and put processes in place so your jobs are completed on time, on budget, and without constant oversight.

How it works: From Chaos to Predictable in 3 Steps

I streamline your operations

Whether you run a construction firm, plumbing company, HVAC service, or electrical contracting business, I’ll help you set up workflows for quoting, job tracking, and scheduling that make sense and actually get used.

I fix your invoicing and cash flow

I’ve led marketing and operations at DepositFix, so I know what it takes to automate payments and reduce time-to-cash. I’ll help you set up tools like DepositFix, Stripe, and QuickBooks so you can stop chasing payments.

I help you build a team that can run without you

I’ll work with you to build leadership in your business, define roles, and create accountability so you’re no longer the bottleneck.

I install systems that scale

We’ll take everything out of your head and turn it into documented, repeatable systems. That’s how you build a business that grows without burning you out.

Why Work With Me?

I’ve spent over a decade helping trades business owners grow. I’ve worked inside SaaS companies, led marketing and ops at DepositFix, and helped dozens of plumbing, construction, HVAC, electrical, and general contracting businesses clean up the chaos and reclaim their time.

Here’s What Our Work Together Looks Like

Step 1

Deep Dive Audit

We review your quoting, scheduling, payments, collections, team, and operations.

Step 2

Fix the Flow

We create simple, repeatable processes across jobs, customer interactions, and operations.

Step 3

Cash Flow Boost

We implement tools for faster invoicing and smoother payments.

Step 4

Build the Right Team

We define roles, responsibilities, and hiring strategies.

Step 5

Scale with Confidence

We shift you from “doing it all” to leading with clarity.

Imagine This…

You’re no longer buried in quote requests, reschedules, or payment follow-ups.

Your techs show up on time, follow the plan, and get the job done.

Your office runs without hand-holding.

Invoices go out fast, and money lands in your account.

You finally have time to think, plan, and grow.

That’s not a dream, it’s what my clients experience after we work together.

Is This You?

You own a trades business doing $1M–$10M in revenue.

You’re great at getting customers, but the backend is falling apart.

You’re tired of being the only one who can solve problems.

You’re ready to get serious about systems and growth.

If that sounds like you, I’d love to talk.

Let’s Build a Trades Business That Works Without You

You’ve built a reputation and brought in steady work. Now it’s time to get your time back, grow with confidence, and finally run a business that doesn’t run you into the ground.