HVAC Business Coach — Build a Profitable HVAC Company Without the Overwhelm

I’m Natalie Luneva, and I work with HVAC contractors who never struggle to find customers but are drowning in the day-to-day of running the business.

If your company is doing between $1M and $10M a year and you feel buried under service calls, install scheduling, technician management, supplier delays, payroll, and constant “urgent” issues, I help you put systems in place so your HVAC company grows without relying on you for every decision.

You’ve Got the Customers, Now You Need a Business That Runs Smoothly

Most HVAC owners I work with already have steady demand. The calls come in, jobs get booked, but behind the scenes, it’s messy and overwhelming.

You might be:

Trying to balance emergency calls, installs, and maintenance contracts while also handling estimates and invoices

Getting dragged into every issue because your technicians don’t have clear processes

Struggling with cash flow due to late or missed payments

Feeling like your company would grind to a halt if you stepped away for a week

It doesn’t have to be this way.

How I Help HVAC Business Owners

Streamline your operations

I’ll help you put systems in place for dispatching, scheduling installs, managing suppliers, and tracking jobs. Your technicians will know exactly where to be, what to do, and when, without you micromanaging every step.

Accelerate cash flow

With my experience leading operations and marketing at DepositFix, I know how to set up payment systems that actually work. Using tools like DepositFix, QuickBooks, and Stripe, we’ll make invoicing seamless and get payments in faster.

Build a dependable team

Many HVAC companies stall because the owner is the problem-solver for everything. I’ll help you define roles, create accountability, and develop leaders within your business so you’re not the bottleneck.

Create repeatable systems for growth

We’ll document your processes so every HVAC job, from service call to final payment, follows a clear, repeatable system. That’s the foundation for scaling without burning out.

Why HVAC Companies Work With Me

For over a decade, I’ve been helping service-based businesses organize and grow. I’ve worked inside SaaS companies, led marketing and operations at DepositFix, and coached dozens of trades business owners through the challenges of scaling.

I don’t hand out cookie-cutter advice. I dive into your workflows, streamline your financial systems, and help you step fully into the CEO role your HVAC company needs.

How We’ll Work Together

Step 1

The Business Health Check

We’ll review your dispatching, scheduling, supplier relationships, invoicing, payment systems, and team structure to find bottlenecks.

Step 2

Organized Job Flow

We’ll build processes for every type of job, service, install, maintenance, so nothing falls through the cracks.

Step 3

Faster, Easier Payments

I’ll help you set up integrated payment tools so invoices go out automatically and payments come in without chasing.

Step 4

Build a Strong Team

We’ll create clear roles, accountability systems, and leadership development so your team operates without you needing to solve every problem.

Step 5

Scale with Confidence

With systems running smoothly, you’ll finally have the time to focus on long-term strategy and growth instead of daily chaos.

Picture Your HVAC Business Like This…

Technicians arrive prepared, on time, and ready for every call

Jobs are scheduled seamlessly without last-minute scrambling

Invoices go out immediately and payments come in quickly

Your office runs without constant interruptions

You have time to grow the business and actually enjoy the freedom you’ve worked for

This isn’t a fantasy, it’s what happens when we work together.

Is This You?

You own an HVAC company doing between $1M–$10M annually

You’re great at winning jobs but your operations are messy

You feel like the firefighter for every single issue

You’re ready to run your company like a CEO, not just a technician

If that sounds like you, I’d love to help.

Let’s Build an HVAC Business That Runs Without You

You’ve already proven you can win customers and deliver quality service. Now it’s time to reclaim your time, build systems that work, and scale your HVAC company without the stress.