Plumbing Business Coach — Build a Profitable Plumbing Company Without the Chaos
I’m Natalie Luneva, and I work with plumbing contractors who have more than enough customers but are overwhelmed by running the business side of things.
If your company is doing between $1M and $10M a year and you feel buried under service calls, technician scheduling, supplier coordination, payroll, and constant “emergencies,” I help you take back control. Together, we’ll put systems in place so your plumbing business grows without depending on you for every decision.
You’ve Got the Work, Now You Need a Business That Runs Without You
Most plumbers I work with already have a steady stream of customers. The calls come in, jobs get booked, but behind the scenes it’s chaos.
You might be:
Trying to balance service calls with estimates and invoices
Getting pulled into every issue because your team lacks clear processes
Losing money due to poor job tracking or missed billing
Feeling like the business would collapse if you stepped away for even a week
It doesn’t have to be this way.

How I Help Plumbing Business Owners
Streamline your operations
I’ll help you set up systems for scheduling, dispatching, supplier management, and job tracking. Your techs will know exactly where to be, what to do, and when, without you micromanaging.
Improve cash flow
With my background in marketing and operations at DepositFix, I know how to create payment workflows that get money in faster. With integrated tools like DepositFix, QuickBooks, and Stripe, you’ll spend less time chasing invoices and more time booking profitable jobs.
Build a reliable team
Too many plumbing companies stall because the owner is the go-to problem solver. I’ll help you define roles, create accountability, and train leaders within your company so you’re not the bottleneck.
Create repeatable systems for growth
We’ll document your processes so jobs run smoothly even when you’re not there. That’s the secret to scaling without burning out.

Why Plumbers Work With Me
For over a decade, I’ve been helping service-based businesses get organized and grow. I’ve worked inside SaaS companies, led operations and marketing at DepositFix, and coached dozens of trades business owners through the messy middle of scaling.
I don’t hand you a cookie-cutter “coaching plan.” I roll up my sleeves, redesign workflows, tighten up your financial systems, and guide you into the CEO role your plumbing business needs.
How We’ll Work Together
Step 1
The Business Health Check
We’ll review your current scheduling, dispatch, supplier management, invoicing, payment systems, and team structure to identify bottlenecks.
Step 2
Streamlined Job Flow
We’ll create processes for every stage of a plumbing job, from booking to payment, so nothing slips through the cracks.
Step 3
Faster, Easier Payments
I’ll help you integrate payment tools so invoices go out on time and payments land in your account faster.
Step 4
Build a Strong Team
We’ll develop leadership roles, set clear expectations, and build accountability systems so your business doesn’t depend solely on you.
Step 5
Scale with Stability
Once your systems are running, you’ll be free to focus on growth instead of putting out fires.
Picture Your Plumbing Business Like This…
Dispatch runs smoothly, and technicians arrive prepared for every job
Invoices go out the same day and payments come in promptly
Your office operates without constant interruptions
Customers rave about your professionalism and reliability
You finally have time to plan, grow, and enjoy the business you’ve built
This isn’t wishful thinking, it’s what happens when we work together.


Is This You?
You own a plumbing company doing between $1M–$10M annually
You’re great at getting work but your operations are disorganized
You feel like the firefighter for every problem
You’re ready to run your business like a CEO, not just a master plumber
If this sounds like you, I’d love to help.
Let’s Build a Plumbing Business That Runs Without You
You’ve already proven you can win customers and deliver great service. Now it’s time to reclaim your time, build systems that work, and scale your plumbing business without the stress.