In this episode of SaaS Boss show I interview Morgan Williams where he shares with us his process to doing cold email outreach effectively that gets people to respond and increase SaaS sales.
The things we discuss:
-A 3-step process for building a winning cold outreach campaign
-Two things you can do to immediately improve your response rate
-How to use AIDA to turn cold emails into sales meetings – copywriting formula – copywriting framework, sales letter framework
-Tools for email finding software and email sending software and followup
-Biggest problems founders make is not send enough emails and not following up more often
-What to do when someone responds?
Setting up email authentification
Warming up the domain – start with 10-20/day and ramp up to 160/day.
Books mentioned in this episode:
Ca$hvertising by Drew Eric Whitman
My Life in Advertising and Scientific Advertising by Claude Hopkins
Breakthrough Advertising by Eugene M. Schwartz