Roofing Business Coach — Build a Profitable Roofing Company Without the Overwhelm
I’m Natalie Luneva, and I work with roofing contractors who have no shortage of customers but are struggling to keep the business side running smoothly.
If your company is doing between $1M and $10M a year and you feel buried under estimates, crew schedules, supplier calls, payroll, and endless “urgent” issues, I help you take back control. Together, we’ll untangle the operational mess so your business can grow without relying on you for every single decision.
You’ve Got the Customers, Now You Need a Company That Runs and Scales Without You
Most roofers I work with already have a steady flow of projects. The calls come in, contracts get signed, but inside the business, it’s a different story.
You might be:
Running from jobsite to jobsite while trying to handle estimates and invoices in between
Putting out fires because crew members don’t have clear instructions
Losing time and money chasing down payments
Feeling like the company would grind to a halt if you took a week off
It doesn’t have to be this way.
How I Help Roofing Business Owners
Get your operations under control
I’ll help you put systems in place for estimating, project scheduling, supplier coordination, and job tracking. Your crews will know exactly where to be, what to do, and when, without you micromanaging.
Speed up your cash flow
I’ve led marketing and operations at DepositFix, and I know how to set up payment processes that actually work. With the right tools, like DepositFix, QuickBooks, and Stripe, invoices go out faster and money lands in your account sooner.
Build a self-sufficient team
Many roofing companies stall because the owner is the go-to for every problem. I’ll help you create clear roles, define responsibilities, and train leaders within your company so you’re not the bottleneck.
Create repeatable systems for growth
We’ll turn your know-how into documented processes that anyone on your team can follow. That’s the key to scaling without burning out.
Why Roofers Choose to Work With Me
For over a decade, I’ve been helping service-based businesses get organized and grow. I’ve worked inside SaaS companies, managed marketing and operations at DepositFix, and guided dozens of trades business owners through the messy middle of growth.
I’m not just going to hand you a generic “coaching plan.” I get in the trenches with you, redesigning workflows, tightening up your financial systems, and helping you step into the CEO role your company needs.
How We’ll Work Together
Step 1
The Business Health Check
We’ll look closely at your current estimating process, job scheduling, supplier relationships, invoicing, payment systems, and team structure to spot the bottlenecks.
Step 2
Smoother Job Flow
We’ll create step-by-step processes for every stage of a roofing job, from lead to final payment, so nothing falls through the cracks.
Step 3
Faster, Easier Payments
I’ll help you implement and integrate payment tools so you spend less time chasing money and more time booking profitable projects.
Step 4
Build a Strong Team
We’ll develop leadership roles, set expectations, and put accountability systems in place so your business doesn’t depend solely on you.
Step 5
Scale with Stability
With your systems running smoothly, you’ll be free to focus on higher-level strategy and growth instead of daily chaos.
Picture Your Roofing Business Like This…
Estimates go out the same day they’re requested
Crews arrive prepared, work efficiently, and finish on time
Your office runs without constant interruptions
Payments come in promptly, without awkward chasing
You have time to plan, grow, and actually enjoy your success
This isn’t a fantasy, it’s what happens when we work together.
Is This You?
You own a roofing company doing between $1M–$10M in annual revenue
You’re great at winning jobs but your operations are messy
You’re tired of being the firefighter for every single problem
You’re ready to run your business like a CEO, not a foreman
If that sounds like you, I’d love to talk.
Let’s Build a Roofing Business That Runs Without You
You’ve put in the work to win customers and build a name for yourself. Now it’s time to reclaim your time, create systems that work, and scale your roofing company without the stress.