PayFac vs ISO: What Is the Difference & How to Choose One
Did you know that by 2025, the global gross payment volume processed by payment facilitators is projected to exceed $4…
Natalie Luneva’s SaaS Blog
Results-focused insights and advice for helping SaaS founders grow fast
Stripe Connect Alternatives: Top 11 Alternatives for 2025
Stripe Connect, a popular choice among businesses, offers robust features; however, many enterprises are seeking alternatives to better align with…
Embedded Payments: Definition, Benefits & How to Find Your Embedded Payments Partner
Did you know embedded payments can increase a software provider’s income? They turn payments into a new source of money.…
PayFac as a Service: What Is It and How to Offer It
Imagine cutting years off payment system setup. The number of Payment Facilitators (PayFacs) has grown 13.8% each year since 2018.…
How to Become a PayFac: A Detailed Guide
Becoming a payment facilitator can really boost your business’s earnings. It also lets you handle customer payments more directly. Plus,…
Internet challenges: 20+ tested and proven examples from SaaS companies
As a growth coach and strategic advisor for SaaS founders, I get hundreds of requests from founders to launch internet…
Viral challenge: An underutilized growth tactic for your SaaS company
From the marketing perspective, a challenge is an activity that takes a fixed time to complete and takes a user…
How and why to use podcast marketing? 7 SaaS companies advise
Hosting your own branded podcast comes with many benefits, including: Positioning yourself as a thought leader and building your personal…
SaaS Companies That Organized Online Summits/Events: Key Takeaways
Video marketing has developed into event marketing and now encompasses a much broader scope of content formats. From live Q&As…
How 13 SaaS Companies Use Community Marketing to Grow
In my guest post on CustomerThink I talked about the benefits of community building and how it helps SaaS companies…
Lowering your SaaS Churn Rate: The Ultimate List of Tips and Suggestions
Existing customer renewal is a high priority for 59% of SaaS companies and a medium priority for 27%. To compare,…
Virtual Summits: Why and how to host a virtual summit in 2021 for your SaaS
Virtual summits are one of the most unsaturated methods to rapidly generate leads in 2021. Just hosting 1 virtual summit…
9 SaaS Sales Accelerators That Every B2B Startup Needs to Build a Scalable Sales Process
Scott Sambucci is the Founder & CEO at SalesQualia, a sales coaching company that helps B2B Startups to grow sales…
![How to Create a SaaS Dashboard That Drives Growth [Expert’s insights]](https://www.natalieluneva.com/wp-content/uploads/2020/08/How-to-Create-a-SaaS-Dashboard-That-Drives-Growth-Experts-insights.webp)
How to Create a SaaS Dashboard That Drives Growth [Expert’s insights]
For one of my recent LIVE Q&A sessions with SaaS experts, I invited Peter Loving, the founder of UserActive, to…
![SaaS Go-to-Market Strategy Modeling – The Science of Growth [2020]](https://www.natalieluneva.com/wp-content/uploads/2020/08/SaaS-Go-to-Market-Strategy-Modeling-–-The-Science-of-Growth-2020.webp)
SaaS Go-to-Market Strategy Modeling – The Science of Growth [2020]
On the recent bi-weekly mastermind call with SaaS experts and mentors I interviewed Ryan Cahill about the go-to-market strategy. Ryan…
Must Track SaaS Metrics to Grow Your Software Startup in 2020
I run weekly mastermind calls for bootstrapped SaaS founders and one of such calls I invited Ben Murray, aka SaaS CFO to…
I consumed 54 books in 2019: here are the Top 10 I’d highly recommend
In 2019 I consumed a lot of books – more than one per week in fact. I keep track of…
Who should you hire first
Tech founders: who should you hire first? You had an idea, then founded a company. Maybe you’re still flying solo…
Why you should write down your company values
Why you should write down company values As a tech founder, for at least a while you were the extent…
Why Meetings Suck
Why meetings suck – plus 5 easy steps to rock them It’s the meeting that drones on and on. What…
You’re the best boss
The worst thing a tech founder can hear from employees… “You’re the best boss I’ve ever had.” Oh, the pain!…